The ads & media section of your Fongo Face can be used to share updates with your community. Fifty percent of the impressions that appear in this space are yours to manage. You can control how often each of your images appears on your Fongo Face by adjusting the "weight" of each image. To figure out how often each image will appear, divide the weight assigned to the image by the total weight assigned to all images (eg. If you have 5 ads and each ad has a weight of "1", each add will show ten percent of the time -- 50% x 1/5).